How to Effectively Target the Millennial Market for DI Sales

05/23/2017 - 11:00am America/New_York

The millennial generation is a profitable but underserved market for IDI sales. These young guns have more to protect than previous generations at the same age and may have potential gaps in their disability coverage. 

Join Zenith Marketing Group as we welcome Martin Kovatchki from The Standard. During this presentation we will help you target this demographic, show you how to pivot a conversation to DI, and discuss the unique product features that will appeal to this market segment. Identifying and engaging this market segment is a surefire way to increase your DI sales and help develop future, long-lasting clients.